Affiliates: The Bomaye Company Los Angeles, California www.bomaye.com

Founded in 1999, The Bomaye Company is a public relations and public affairs firm. They work with privately held corporations, nonprofit organizations, publicly traded companies, non-governmental organizations, public-image improvement, dedicated-cause messaging, and local and national political campaigns.

The Bomaye Company was founded by Mitchell Schwartz, whose experience in public relations, media and political consulting includes being appointed by President Clinton as Communication Director at the United States Department of State in Washington, D.C. He has significant experience in staging hundreds of media events for political leaders, dignitaries, and sports figures. The Bomaye Company incorporates Mitchell's political and press experience with his dedication to the public interest.

Shortly after founding The Bomaye Company, Mitchell was awarded a contract to launch the Los Angeles Department of Water and Power's Green Power Program, which became the largest and most successful green power campaign in the country. The Bomaye Company organized events highlighting the Department's commitment to energy efficiency, water conservation, electric vehicles, and renewable energy sources.

The Bomaye Company has worked on behalf of a number of environmental organizations, from the local to the international, including: Natural Resources Defense Council, Global Green USA (the US affiliate of Green Cross International, for which Mikhail Gorbachev is President), Rally to Save Ahmanson Ranch, Coalition for Clean Air, League of Conservation Voters, and the United Nations World Summit on Sustainable Development.

Potomac Incorporated Bethesda, Maryland www.potomacinc.com

Potomac Incorporated is a full-service strategic communications, public affairs, and market research firm. With President Keith Haller's 22-year leadership, Potomac is now one of the Washington region's leading public relations companies as designated by the Washington Business Journal in 2004.

Advising senior executives, Keith Haller provides strategic consulting to major corporations, steering effective actions on sensitive government issues and recommending branding campaigns to enhance a company's image and relationship with its customers. Haller's strategic work also extends to major nonprofit organizations, universities, and government agencies. He has led the firm's practice in creating high impact marketing strategies and performance measurements for leading institutions.

With Haller's direction, Potomac has become one of the top survey research firms in the Nation's Capital. He has conceived and supervised more than 200 distinct market and opinion research projects involving a wide range of topics, methods, and intended uses. An array of quantitative and qualitative techniques have been relied upon, including large-scale telephone projects, focus group message and product testing, web-based research, mail survey instruments, in-person opinion maker interviews, customer satisfaction models, employee and operational productivity reviews, cluster segmentation, and other demographic studies. Surrounding these projects, he has developed expertise in transportation, environmental choices, media behavior, electric utilities and related energy issues, voting trends, consumer confidence, health care, technology products and services, customer satisfaction, public education, charitable giving, national security and terrorism threats, business productivity, and core government services.

He designed the widely respected Maryland Poll for the Baltimore Sun and the Potomac Poll for the Potomac Conference, a prestigious body of the Washington area's top leaders across sectors, to measure substantive indicators for forging a strengthened regional agenda. As a public opinion expert, Haller is quoted in leading newspapers and magazines, and is a frequent commentator on television and radio. In the area of creative development, Potomac produces award -winning public service announcements concerning environmental education, recycling, gun safety, teenage driving, and AIDs awareness. The firm's creative advertising awards include an Emmy, a Telly, Showtime's Cable Positive, Summit, Aegis, and Axiem, among others. Earlier, Haller was executive vice president for the Center for National Policy, a prominent think tank aimed at developing sound alternatives for national policy; and he was chief of staff to a Member of Congress.

Group Incorporated
Washington, DC
www.groupcom.com

Founder and President of Group Incorporated, Thomas E. Gorman has16 years experience in communications consulting, media relations, and the management of high-level political and campaign strategy and events. He is expert in the design and creation of large-scale thematic media events, having orchestrated campaign events in nearly 30 states and managed foreign visits to more than 10 countries for the former President, Vice President, and First Lady. He has also handled media arrangements, press relations, and event production for two presidential inaugurals and two Democratic conventions, and was the former Vice President's deputy press secretary for the 1996 campaign.

He was managing director of events and communications for the NATO 50th Anniversary Summit in Washington, D.C. In that capacity, he directed a 70-member staff, developed and refined summit themes, briefed and directed leaders from more than 40 countries, devised and implemented NATO TV (a multilingual television broadcasting matrix serving hundreds of media outlets around the world), and oversaw the structure and functionality of a state-or-the-art media center serving 3,000 members of the media.
Recent strategic event productions include the Global Tech Summit, International Brotherhood of Teamsters Convention, and Minority Enterprise Development Week 2004.

Associates:

Sarah Orrick, Writer and Editor

Sarah Orrick has extensive experience in publishing and public policy. She has worked on a wide range of projects, including books, brochures, newsletters, radio and television ads, scripts, technical reports, opinion pieces, magazine articles, political speeches, hearing testimony, and websites. She has written on diverse environmental and energy issues - both as co-author of the worldwide reference Environmental Profiles: A Global Guide to Projects and People and as editor of the monthly magazines Congressional Digest and International Debates and various publications for nonprofit groups and local government. Topics she has covered include global climate change, ocean policy, forest management, air and water pollution, whaling policy, national parks and public lands, nuclear waste storage, Alaska wilderness preservation, Superfund reform, and endangered species.

Bill Bronrott, Media Relations

With more than 20 years of award-winning experience in media and public relations, Bill Bronrott brings exceptional expertise to designing and directing successful communications strategies that inform, persuade, and mobilize target audiences on a wide range of issues. His areas of expertise include PR, government relations, media event coordination, news and editorial placement and speech writing. From 1979 until 1987, Bill served as press secretary to Congressman Michael Barnes. He earned a reputation for working effectively with the media to spark broad news interest in and editorial support for local, national and international concerns. For example, Bill organized media campaigns and events to promote passage of the national 21drinking age and child safety seat legislation, local and world hunger relief, and Potomac River safety. He also helped launch Mothers Against Drunk Driving (MADD) and the national war on drunk driving. And he co-founded the Washington Regional Alcohol Program (WRAP), a public-private coalition that addressed drunk driving and underage drinking.

Since 1987, Bill has provided hands-on PR and media relations services in the Greater Washington area, where he has numerous close contacts in the working press. In honor of his longtime consumer safety advocacy, Bill received a key award from the Public Relations Society of America, Washington, DC, "to the person who best exemplifies the practice of public relations in the public interest." He also received the first MADD Hero Award, Mothers Against Drunk Driving.

Dan Cohen, Videographer, Media Trainer

Dan Cohen is a twenty-eight year, six-time regional Emmy award-winning veteran of live and postproduction television. During his assignment covering Health and Medicine at NBC's Washington, DC station, Dan received numerous awards including two Emmys for "outstanding achievement in medical producing." His production work in health and science has also won him awards from The Associated Press, The American Heart Association, The March of Dimes, and the Washington, DC chapter of The Prevention of Blindness Society.

Dan's commercial production company West Street Productions has been honored with an Emmy award for producing, writing and directing a Public Service Announcement (PSA) that focused on handgun safety as well as the "1999 Tony Cox Award" for outstanding achievement in PSA production. The company has also received notable awards in the public relations field including, two "Telly" Awards for video production, The Communicator Award, and The Mercury Award, for the production of a video on fire safety and infants, produced for the U.S. Fire Administration. "

During his long career as a television producer, Dan's assignments have taken him from remote cities in South America to the launch pad of America's Space Shuttle to the presidential campaign trail. His skill for comprehensive coverage under deadline also won him a wide range of field producer assignments including war zones with US troops in Bosnia and the Middle East, touring with the Pope, national political conventions, President Reagan's inauguration and Florida hurricane devastation.

Dan has worked in the field and in the control rooms of network-affiliated stations in Orlando, Miami and Washington DC, where he was employed by NBC's station as a line producer, special projects producer, and health and science producer.

Dan has also received three Emmy awards for newscast production and live broadcast production. Dan has also earned numerous Emmy nominations and prestigious awards, including The Ohio State University Journalism award for his achievements in investigative reporting.

Dan Cohen is the founder of West Street Productions, a motion picture production company specializing in broadcast and cable television, film and corporate projects. West Street also provides media training and media consulting.

Mike Houle, Art Director for Print and Web

With more than 30 years of experience in design, advertising, marketing communications and branding, Mike Houle specializes in corporate logo development, branding campaigns, consumer and business-to-business advertising, and organizational graphic design system development. He has provided creative services to Fortune 500 corporations, hi-tech and biotech startups, government agencies and nonprofit associations. His portfolio includes work for such well-known clients as: IBM, COMSAT, Marriott Corporation, The Wireless Institute, USAirways, T. Rowe Price, and The Urban Institute. His nonprofit experience includes The Sierra Club, Environmental Defense Fund, American Heart Association, American Medical Association, Fight for Children, and Make-A-Wish Foundation, In addition to his work for local consumer recycling and economic development campaigns, his government portfolio includes: U.S. Department of Energy, U.S. Postal Service, World Bank & International Monetary Fund, NIST's Advanced Technology Program, Maryland Department of Tourism, and The President's Council On Physical Fitness and Sports.

As president and creative director of New Planet Studios, he offers consulting services to advertising and public relations agencies nationwide. He is a sought-after speaker on graphic design techniques in particular, and on developing the creative process in general.

Bonnie Down, Graphic designer

Known for her fresh design approaches, innovative logos, and fast turn-around, Bonnie Down has contributed her design talents to many governmental and corporate clients. Bonnie has had many positions in graphics - beginning with the federal government, where she designed and prepared graphic art, slides, displays, and a monthly magazine. She has also been associated with private graphic firms, both as a creative designer and manager. She has taught interior design classes at the University of Maryland and is a professional photographer.

During her career, Bonnie has produced advertisements for magazines such as the Washington Dossier, Washington Agenda, The International Economy (TIE), and Receptions and Meetings (R&M). For the Art Deco Society of Washington, she was appointed design chairman on the Board of Directors. Her software experience includes QuarkXpress, Aldus PageMaker, Adobe Illustrator, and Adobe Photoshop.

Daniel and Gail Peck, Photography and Graphic Design

Peck Studios, Inc. is a full service photography and graphic design firm in the Washington, DC metro area. The principals, Daniel and Gail Peck, each bring over 20 years of experience to publications dedicated to increasing alternative energy awareness among consumers, industry professionals and legislators. Some notable clients in the field of energy conservation are Alliance to Save Energy, American Wind Energy Association, Breakthrough Technologies Institute, Department of Energy, Efficient Windows Collaborative, National BioEnergy Industries Association, U.S. Fuel Cell Council. Daniel and Gail are both adjunct professors at the School of Art and Design, Montgomery College. Their work has been recognized by the Society of National Association Publications, Printing Industries of Maryland and featured in the following publications: Communication Concepts, The Ragan Report, and the Chronicle of Philanthropy, Annual Reports.